2021–2026
Selected work
.A mix of brand systems, campaigns and experiences. Open a project to see the challenge, my role and what the work achieved.
HEALTHCARE • MOTION
ADHERIS/ MEDADVISOR
Introducing the THRIV app
Storyboard and motion design for a launch film and
three shorter awareness videos.
FOOD • IDENTITY • SIGNAGE
Chef & Bub
A playful identity with a personal story
Logo, packaging and in-store signage created to
connect the sister brands.
TECHNOLOGY · B2B CAMPAIGN
MOTUS & ROK SOFTWARE
Building a more visible brand
Refreshed visual identity and LinkedIn campaign for software and hardware solutions.
SPORTS • ECOMM • CAMPAIGN
FORCE3 PRO GEAR
Turning seasonal campaigns into sales
Creative across social and email, contributing to a 43%
year-over-year Black Friday sales increase.
VENUE · ENVIRONMENTAL DESIGN
MOHAWK CASINO
Helping guests find their way
Wayfinding and environmental graphics designed for clarity across the venue.
AEROSPACE · PRESENTATION & VIDEO
INVESTOR STORYTELLING
Making a complex idea clear
Promotional video, animated graphics and a presentation built around the technology.
Strategy in the thinking.
Care in the details.
A LITTLE BIT ABOUT ME
I’m Vas, a Toronto-based designer and creative strategist. I bring ideas to life across brand identity, print, digital and motion, with experience in but not limited to healthcare, technology, retail and sports B2B and B2C.
I work closely with clients and teams to make complex messages clear, keep creative consistent, and carry projects from the first conversation to finished production.