Branding
The Brief:
Create a logo that captures the playful charm of a vintage soda shop while also incorporating a heartfelt tribute to the owner's beloved puppy, "Bub." The design should visually connect with the sister company, One Earth, located next door, to ensure a cohesive brand identity between the two establishments. The goal is to craft a logo that not only becomes a customer favorite but also inspires them to purchase branded merchandise like t-shirts and hats.
My Approach:
I designed a logo using playful fonts and a popsicle icon in a vibrant orange hue that perfectly complements the orange tones of the One Earth logo. To honor the memory of Bub (affectionately known as Trudeau), I subtly integrated a paw print motif. I extended this branding strategy throughout the store, applying it consistently to both interior and exterior signage to create a unified and memorable visual experience.
BRANDING GUIDELINES
The Brief:
Revise the logo and furnish a comprehensive branding style guide for both external and internal partners. Additionally, create a tailored social media campaign specifically designed for LinkedIn.
My Approach:
While a logo had been previously established in CMYK format, I refined it by selecting a Pantone color palette and further developed guidelines for logo usage, typography, and the brand's tone of voice.
PACKAGING
The Brief:
Develop a line of lip balms for Old Navy stores across the US and Canada, overseeing the entire process from product design to branding development.
My Approach:
I began with a thorough competitive analysis, researching emerging colors, patterns, and fashion trends to inform the design direction. Based on these insights, I created a diverse range of nine concepts, covering a spectrum from fast fashion to more conservative designs. Despite a tight deadline of seven days, I successfully completed the project in just five days, demonstrating efficiency and creativity under pressure.